Museum Marketing Tips to Increase Attendance
Are you looking for new and creative ways to boost the attendance of your museum or exhibit? There's an easy way to do this, and you may already be familiar with it. We are talking about marketing! Here at Breeze Creative, we want to inform you of the best museum marketing tips that will increase attendance. When it comes to all things creative and fun, including an interactive wall, our team is here to help! No matter where you are located in the United States, we are here for you!
Dive Into Marketing!
It may seem like a difficult task to tackle. Given the stricter fundraising climate and the difficulty many museums have had driving visitation, they have been forced to rethink marketing and fundraising. The most significant change we have seen is museums are becoming "communities" instead of places to visit. The change from a location to a community has changed the process of driving attendance to museums:
Using Social Media to build an online community for the museum
Using the online community to drive visitors to the museum
Having in-person events, lectures, music, drinks, films at the museum
Replicating the in-person experience for online visitors who can't visit the museum
Museums can now be thought of as "clubs" instead of places
Our Easy Tips For Museum Marketing!
Take Advantage of smartphones! For years, museums fought against smartphones, encouraging visitors to put away their technology and focus on the images and artifacts in front of them. However, the top institutions across the world have embraced modern technology in their marketing, and are reaping the benefits because of it.
Encourage guests to use social media! Another way museums like the Met increase attendance is by creating exhibits specifically for fans to promote on social media. Instead of denying visitors a chance to share what they saw with friends, museums can encourage people to snap selfies and share the museum content online. These photos promote museums as cool places to be and make online users wonder what the exhibits would look like in person.
Host unique events at your museum If you want new visitors to become repeat visitors and repeat visitors to become members, then you have to give your visitors reasons to come back.
What media do your guests like? Many museums have a strong public relations arm to their museum marketing where they send out press releases and reach out to local newspapers and TV stations. While these outlets are useful for mass broadcasting, museums may be ignoring groups who learn about events and activities in different ways.
Call Us and Try the Interactive Wall
Get started with your museum marketing today! Breeze Creative is an interactive exhibition design company dedicated to creative interactive art installations for museum exhibits. We develop unique products using physical and virtual elements that amaze and intrigue with technology for museums. This includes a sensory table for toddlers and also an augmented reality sandbox.
We utilize a variety of interactive technologies that bring life to any Family Entertainment Center, Children's Museum, or Digital Playground. Our suite of edutainment products can be customized both in content and in scale, ensuring that your visitors get the experience you want. Call us today for our interactive wall. We are worldwide.